A WARNING ABOUT LETTING YOUR PUBLISHER PROMOTE YOUR BOOK: Many print on demand publishers and publishing service providers sell worthless marketing products and services, and charge WAY too much money for them. It’s just another way to dig deeper into their authors’ wallets. For example, they may say they’ll promote your book via email to bookstores. What they won’t tell you is that they’re sending those bookstores email after email after email about a variety of books and those stores are probably filtering those as spam. Spamming bookstores with boring press releases won’t work. And, these firms won’t tell you how many copies they are selling of books, on average, based on the services they provide. That’s because they know these services very likely cost more than any resulting book sales they might generate.
Also, if you pay that publisher to create bookmarks, posters, or other marketing materials, they might claim all rights to those graphics (as well as to your interior and cover files), making it very difficult to move to another publisher some day.
PUBLICISTS WE RECOMMEND
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The fine print
Investing in keyword research is not instant. You need time for results. D. Sasson writes for your customer first, and Google second. If you are only concerned about the daily fluctuations of your website on Google then you and D. Sasson will not be a good fit.
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