A WARNING ABOUT LETTING YOUR PUBLISHER PROMOTE YOUR BOOK: Many print on demand publishers and publishing service providers sell worthless marketing products and services, and charge WAY too much money for them. It’s just another way to dig deeper into their authors’ wallets. For example, they may say they’ll promote your book via email to bookstores. What they won’t tell you is that they’re sending those bookstores email after email after email about a variety of books and those stores are probably filtering those as spam. Spamming bookstores with boring press releases won’t work. And, these firms won’t tell you how many copies they are selling of books, on average, based on the services they provide. That’s because they know these services very likely cost more than any resulting book sales they might generate.
Also, if you pay that publisher to create bookmarks, posters, or other marketing materials, they might claim all rights to those graphics (as well as to your interior and cover files), making it very difficult to move to another publisher some day.
PUBLICISTS WE RECOMMEND
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Dave’s experience as one of the nation’s most in-demand copywriters and PR specialists.
Dave Carew is the “go-to” marketing communications/PR consultant and copywriter that Vanderbilt University, Ogletree Deakins, Thomas Nelson Publishers, Lambscroft charities, Gram Parsons tribute concerts, Ingram Book Company, and other smart organizations have relied upon to create high-impact marketing, advertising, and PR communications.
Discover why some of America’s largest (and smallest) publishers, law firms, record companies, PR departments, universities, IT firms, and marketing communications departments and consultants have relied on Dave Carew when they need marketing, PR, or business communications that get RESULTS.
“When it comes to copy that SELLS your product or service, Dave Carew is the best!”
~ Amy Clark, former marketing manager, Thomas Nelson Publishers
“When I was Director of Sales at M. Lee Smith Publishers LLC, Dave Carew’s copywriting and marketing/PR know-how helped us sell millions of dollars worth of products and services.”
~ David Yates, President, David Yates Insurance Company (Farmers)
“Thank you for the excellent job you did on the marketing promotions you wrote for us!”
~ Judy Starks, President, Busy Bibles
“Dave instinctively understood my mission, built his PR plan around my objectives, and produced results, including obtaining “Critic’s Pick” in the top two print media in Nashville. He is upbeat, extremely personable, and trustworthy. I would recommend Dave as your go-to PR Specialist.”
~ Will James, Gram Parsons Tribute Concert coordinator
“Dave provides professional, spot-on advice that always helps me achieve my publicity goals at a very reasonable cost. He has helped me to create extremely effective media strategies and press releases to promote CD releases and other special events. Dave’s my go-to resource for PR-related questions.”
~ Shantell Ogden, Nashville-based singer-songwriter
Contact Dave for a quote RIGHT HERE.
SEO Consulting Services from an award-winning freelance writer who thinks like a Google user when it comes to growing your brand and reach. Capturing clicks with powerful keyphrases is her specialty. Using keyword research and strategy, she’ll get to know your target audience using your content and SEO like it’s no-one else’s business.
Dorit has spent years investing in her own author platform. Thinking like a Google user has helped her build her own target audience via her podcast, blogging, speaking and book writing. Dorit’s efforts have landed her coverage for her award-winning memoir, Accidental Soldier, in SheKnows.com, Brit and Co., Working Mother Magazine, Buzz Feed, The Reading Room. Just these efforts alone have translated into 307M online readership, 411K estimated coverage views and over one thousand social media shares.
Keyphrase research is extremely important for growing your reach. So is crafting a buyer persona and doing competitive analysis. Businesses can’t see these SEO opportunities because they are too close to their products. But Dorit can.
Dorit says, “By optimizing your content with yummy keywords, you’ll reach customers at all phases of the buying cycle. Let’s travel together down the SEO side of the street so you can focus on growing your business.”
Competitive market analysis
Keyword research based on marketing goals for web properties
Landing page optimization techniques
SEO friendly anchoring texts
SEO content audits
SEO and Writing Strategies
Keyphrase editing of various web copy
Web/SEO/Sales long or short-form content including landing pages, blog posts, email marketing campaigns, About Us pages, and more
The fine print
Investing in keyword research is not instant. You need time for results. Dorit writes for your customer first, and Google second. If you are only concerned about the daily fluctuations of your website on Google then you and Dorit will not be a good fit.
Contact Dorit for a quote RIGHT HERE.
Jennifer Brown Banks
Jennifer Brown Banks draws from over 15 years experience in project management, professional writing, and the publishing industry to assist writers of all levels and genres (and entrepreneurs) in building a solid author’s platform and operate profitably.
She provides clients with an array of supportive, results-oriented services to help them “work smarter, not harder,” save time and money.
Her blog for scribes has been recognized as a “Top Blog for Writers” from 2013-2018.
Banks holds a Bachelor’s Degree in Business Management and serves on the board of directors of a prominent arts organization in Illinois.
Blog audits, branding, booking virtual blog tours, creating information products, strategy sessions and career coaching.
Start at $50/hour and vary based on the complexity, scope, and duration of each project.
Jennifer provides a fast turn-around and her work is always error-free. I’m excited to work with her again on future projects.
– T. Edwards, Educator and Entrepreneur
I always have a wonderful experience working with Jennifer. She is enthusiastic about every writing job, and without fail, delivers projects ahead of schedule. Jen’s writing is insightful, timely, and appeals to broad audiences
– Nikola Hartmann,
Owner, Nikola Hartmann Studio and Live Well For Less
I hired Jennifer for a Blog Consultation. With Jennifer’s help, I could see my blog more objectively. She gave me very clear and concrete ways to improve my entire site. Within hours, I felt way more confident about my online presence. She’s friendly, too. Even in her emails, I can tell she provides service with a smile.
– Sarah Webb, M.F.A.
Serendipity is the best way to describe my relationship with Jennifer. She came into my life when I most needed direction and guidance in my writing career. I had admired her published work, but didn’t know she was the same Jennifer I signed up to take a creative class with. After the class, I reached out to her. We met and I shared my goals. She helped me set up a blog, establish a writing schedule, and identified places where she thought I should submit my work for publication. Thanks to Jennifer’s persistence, I wrote and had a piece published in a Chicken Soup for the Soul book.
– Stephanie G